By Bryce G. Hoffman
The inside of tale of the epic turnaround of Ford Motor corporation less than the management of CEO Alan Mulally.
At the top of 2008, Ford Motor corporation was once simply months clear of working out of money. With the automobile careening towards wreck, Congress provided all 3 Detroit automakers a bailout. basic vehicles and Chrysler grabbed the taxpayer lifeline, yet Ford made up our minds to save lots of itself.
Under the management of charismatic CEO Alan Mulally, Ford had already prepare a daring plan to unify its divided international operations, remodel its lackluster product lineup, and triumph over a dysfunctional tradition of infighting, backstabbing, and excuses. It was once a unprecedented possibility, however it was once the one approach the Ford family—America’s final nice commercial dynasty—could carry directly to their company.
Mulally and his crew pulled off one of many greatest comebacks in enterprise heritage. because the remainder of Detroit collapsed, Ford went from the threshold of financial disaster to being the main ecocnomic automaker within the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround.
In one of many nice administration narratives of our time, Hoffman places the reader contained in the boardroom as Mulally makes use of his celebrated marketing strategy evaluation meetings to force swap and strength Ford to house the painful realities of the yankee automobile undefined.
Hoffman used to be granted extraordinary entry to Ford’s best executives and top-secret corporation records. He spent numerous hours with Alan Mulally, invoice Ford, the Ford kin, former executives, exertions leaders, and corporate administrators. within the bestselling culture of Too sizeable to Fail and The gigantic Short, American Icon is narrative nonfiction at its brilliant and colourful best.
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Additional resources for American Icon: Alan Mulally and the Fight to Save Ford Motor Company
American Icon: Alan Mulally and the Fight to Save Ford Motor Company by Bryce G. Hoffman